CHOOSING THE RIGHT NAME FOR YOUR SMALL BUSINESS
Be different. While this may sound simple enough, owners of a Mailbox Store and Business Center tend to find themselves following the trend. Standing out is what makes sense. Using a name to fit in means you'll be spending your marketing dollars trying to stand out. Differentiate yourself, as for example Virgin Airlines has and your marketing of your store name only has to be done once.
Make your business name memorable yet never do so in making up words. According to theguardian.com, short and simple isn't the way to go when naming your small business either. Short names are less memorable while longer names give you freedom of expression. The right shorter name, however, can provide punch and allow for larger more impactful signage on your store front than can a longer name.
Theguardian.com also suggests not using your name as a business name. The days of doing such have passed, and should you ever decide to sell your business this makes it much more difficult.