CUSTOMER APPRECIATION ISN’T SEASONAL
Most small business owners show their customer appreciation during the holiday season. While that remains a great marketing tool, small business owners need to remember that showing customer appreciation during other times of the year is equally as important to maintaining those relationships that keep customers returning to your small business.
Customer appreciation is a catch 22 for small business owners. While it's necessary, businesses must be cautious about overspending to show their gratitude.